Huge information for these of you following the Kona saga. After a tumultuous yr culminating with a “no present” by the enduring model at this yr’s Sea Otter Traditional, there’s unbelievable information is popping out from the Kona camp. One thing all of us want on a Monday.
Simply as we within the trade have been able to commit the Kona Bicycles of our previous to reminiscence, a communique from the Kona group hit our inbox.
Return to Rider Owned
“Dan Gerhard and Jake Heilbron have bought the model again from Kent Outside, and together with a group of devoted, skilled Kona staff, are reuniting to maintain the Lengthy, Candy Trip rolling.” – Kona Bikes.
What does this imply for Kona Bikes?
The previous couple of years at Kona have been a bit bumpy. This buy brings much-needed stability and imaginative and prescient to the icon off-road firm. Kona expressed its new imaginative and prescient by way of a press launch to the trade.
“With this return to being rider-owned and operated, we’re doubling down on our distinctive model legacy and returning to some fundamentals. “
What does this imply for Kona sellers?
At the moment, Kona has almost 1,000 North American and European sellers in its community. Now making them the best precedence. Nonetheless, it’ll pause D2C bike gross sales in the intervening time. The newly up to date Kona web site will present these adjustments instantly, as will its social and communication channels. The Kona group kindly says, “Bear with us, and we’ll hold you knowledgeable as we transfer via this transition.”
Bike Stock
On the bike aspect, new Kona stock is headed to the Kona warehouse and distributors alongside the freshly launched Kona Ouroboros. Kona has been engaged on some new fashions as we’ve, so hold an eye fixed out.
How will this have an effect on pricing?
Kona explains, “Non-public possession permits us to be extra streamlined, extra versatile, and faster on our ft. This, mixed with the help of our suppliers, means we will ship high-quality bikes in a distinctly Kona taste at tremendous engaging costs. We’ll by no means do a BOGO Sale once more, so don’t ask, however we promise to supply good worth for good cash, at all times.”
For now, the Kona places of work in Ferndale, WA, and North Vancouver, BC, will proceed to proudly anchor the model.
Welcome again to the smallest, largest bike firm on the planet.
