The Atlantic now has greater than 1 million subscriptions and is worthwhile, surpassing two objectives that the corporate set a number of years in the past. In an e mail to The Atlantic’s employees, quoted partly under, Editor in Chief Jeffrey Goldberg and CEO Nicholas Thompson announce this information.
Total income is up greater than 10 % yr over yr; promoting booked year-to-date can be up 33 % yr over yr. Subscriptions to The Atlantic have elevated by double-digit percentages in every of the previous 4 years––and surged 14 % up to now yr. The Atlantic has greater than doubled the whole variety of paid subscriptions because it launched digital and a digital + print bundle 4 years in the past.
The journal has earned Pulitzer Prizes in every of the previous three years for tales that exemplify depth and vary––an exhaustive investigation into immigration and household separation; a transferring portrait of 1 household’s heartbreaking loss within the 9/11 assaults and their battle to maneuver on; and defining protection of the pandemic and the way America failed in its response to the virus. The Atlantic is presently nominated for the fourth consecutive yr for the highest honor of Normal Excellence within the Nationwide Journal Awards, which it gained in each 2022 and 2023. 5 of the journal’s options and points are additionally nominated for reporting awards.
Beneath is Goldberg and Thompson’s e mail to employees:
Pricey All,
Because of the exhausting work, creativity, and relentless focus of you, our colleagues, The Atlantic has achieved each profitability and crossed the million-subscription mark. Just a few brief years in the past, after we first outlined these objectives, we had been nowhere close to attaining them. So right now is a noteworthy day within the historical past of our journal.
After all, the important thing to continued success is to be constructively dissatisfied with the current, and so each of us imagine very strongly that our 1 million subscriptions symbolize merely the inspiration of future excellence and development. Profitability can be perilous within the media trade, and we’re going to proceed to be extremely disciplined in how we run our operations.
2024 can be some of the consequential years within the historical past of our journal. The journalistic excellence and urgency we carry to our protection will set a regular for the trade and assist information our readers via harmful instances. All of us have the identical aim: to help and advance our historic mission; to always innovate; and to achieve new readers throughout the globe day by day. Thanks all on your wonderful work, and congratulations.
With appreciation.
Jeff and Nick
