Thursday, November 7, 2024
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Decathlon is taking intention at biking’s greatest manufacturers with Van Rysel – and it is making professional bikes extra reasonably priced alongside the way in which

With its reasonably priced costs and high quality specs – beforehand marketed underneath the Triban umbrella – Decathlon has a giant presence within the worth finish of the highway bike market. So why has the French sporting superstore chain launched the RCR Professional, a £9,000, 6.9kg aero/light-weight superbike pitched on the premium finish of the market?

Maxime Delabre, chief advertising officer for Van Rysel places it merely. Whereas cyclists may select considered one of Decathlon’s bikes as a primary highway bike, as they develop and wish to improve their trip, they’re trying to different manufacturers. Decathlon needs that to cease.


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