EF Training-EasyPost will journey the boys’s and ladies’s Tour of Flanders in a retro-style black and white equipment, with particular version black Cannondale bikes, in a homage to Flemish racing.
The switch-out equipment is a dramatic change from their standard standout pink colors and launches twentieth anniversary marketing campaign by Rapha known as ‘Previous Ahead’ impressed by traditional racing jerseys.
The so-called Flandrien Assortment will likely be out there for buy from April 2, 2024.
“It’s an homage to all the riders who’ve rattled over the cobbles and pushed via wind and muck to win glory within the northern classics—and to future generations of Flandriens,” the crew stated in a press launch, revealing the equipment with black and white photos.
The logos have a seventies-style design, with EF Training throughout the chest in a white band, adorned with pink trim. Riders ought to nonetheless be straightforward to see within the peloton resulting from their pink POC helmets. The boys’s and ladies’s groups may also have new black and pink Cannondale race bikes, with a black Momo design cockpit.
Alberto Bettiol will lead the boys’s EF Training-EasyPost crew on the Tour of Flanders, whereas 2017 winner Coryn Labecki and Kristen Faulkner lead the ladies’s crew.
“Flanders represents the truest essence or that means of street biking,” Labecki stated.
“It’s only a cool frickin’ race. That is the usual and the very best stage of racing. There may be simply a lot historical past within the classics. They’re a few of the hardest and most technical street races on the planet. I really like cobbled climbs. I really like the problem and the technicality of it after which followers simply add an additional dimension to it that not all races have.”
Bettiol lately advised to Cyclingnewsthat he’s ‘final of the romantic racers’. He gained the Tour of Flanders in 2019 and appears again to the type of that success.
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“I’ve gained the Tour of Flanders; I really feel it is the place I belong. So I’m not beneath any strain, but it surely’d be nice to be up there once more.”
“When you have the privilege to win this race, you then actually perceive the significance of it. It is a masterpiece of biking, one thing sacred for the Flemish individuals. I really like the fervour that they’ve. They anticipate one 12 months for this race, and I really feel a way of accountability to do my finest for them, due to the historical past, as a result of they write my title on the asphalt.
“I’m one of many few guys within the peloton who’ve seen what it means to win the Ronde van Vlaanderen.”