Beautycounter is quickly closed. I’m sharing what occurred and answering the most-anticipated query: “Is Beautycounter coming again?”
Final week, Beautycounter Model Advocates (Consultants) came upon that Beautycounter will likely be closed/not-operational for fairly a while – till fall of 2024 as a minimum. This was devastating information for me, and I do know lots of you who use and love these merchandise really feel very disenchanted as nicely. I really feel like a rug was pulled out from beneath me. I had NO IDEA this was coming or that the corporate was on the verge of a serious transition. In actual fact the week earlier than they paused operations, that they had simply shared a fragrance promo, and I had an electronic mail drafted able to hit ship the subsequent day. Since I felt blind-sided, I wish to present as a lot context as I’ve right here.
Beautycounter Closure FAQs
What occurred with Beautycounter?
In 2021, Beautycounter was bought by an funding agency referred to as Carlyle Group, and some months later, Gregg Renfrew (the founder) was requested to step down as CEO. For the reason that sale, Beautycounter has encountered financial challenges which have led to Gregg returning as CEO, shopping for the corporate again from Carlyle Group, and restructuring it as a completely new entity beneath a model new LLC.
So far as I do know, the challenges that occurred throughout Carlyle’s tenure weren’t associated to the merchandise not promoting however quite overspending / poor choices on the administration aspect. For instance, transport and customer support at Beautycounter was once prime notch. Through the years new transport suppliers and totally different customer support groups led to a less-than-ideal state of affairs. I can’t say for certain, however I wager these choices have been made to place revenue forward of individuals. And folks observed! My good friend Teri shares somewhat bit extra in regards to the enterprise aspect of issues in her weblog submit right here.
Is Beautycounter coming again?
We have now been instructed immediately from Gregg that Beautycounter’s enterprise operations are on pause till later in 2024, however she has each intention of bringing the corporate again – and higher.
Gregg and her workforce are working diligently to rebuild the tech, processes, and platforms that can permit Beautycounter to return with the identical formulations, packaging, and firm identify. Initially they have been going to proceed operations as typical and re-launch in Could, however Gregg made the exhausting determination (which she shared tearfully with us) that it will be smarter of them to pause operations and comb by each course of than proceed to run as Carlyle had (assume transport distributors that have been taking too lengthy and contracts that want renegotiating).
I’m hopeful the brand new Beautycounter will launch later this 12 months. We’ve been instructed will probably be pushed by mission identical to it at all times has been, and that’s reassuring. Initially we have been instructed every thing was paused because it was, however now it feels like we’ll all be ranging from scratch with a brand new compensation plan, construction, possibly new product line. Gregg has stated she hopes to carry again the marketing consultant group in a brand new 2.0 model. I’ve 100% belief in Gregg. So many of those issues weren’t her fault, and she or he is making an attempt to rebuild within the smartest means!
Whereas I don’t have a crystal ball, so I can’t say for sure what the longer term holds, I’ve each intention of staying with Beautycounter if and when it resumes.
Can I nonetheless buy Beautycounter merchandise?
From now till the projected relaunch, all Beautycounter enterprise operations are on pause. This sadly implies that orders can’t be positioned by the Beautycounter web site for the foreseeable future. That is such a bummer as a result of I do know that so lots of you like and depend on Beautycounter’s merchandise in your on a regular basis routines! (I’m proper there with you.) I’m particularly unhappy in regards to the new perfumes that JUST launched. I heard from so lots of you that you just have been going to purchase a full measurement as quickly as the positioning reopened, and now you possibly can’t 🙁 I’m making an attempt to ration the three bottles I purchased in order that they final till the autumn (knock on wooden).
My Ideas
I’m unhappy on so many ranges. I fell in love with Beautycounter’s merchandise in 2019 shortly after Birch was born, and the corporate has turn out to be an enormous a part of my id and on-line enterprise. For the reason that starting, I’ve been genuinely excited to hyperlink arms with a B Company that was advocating for change within the magnificence business at giant. I used to be happy with the massive steps Beautycounter took to enhance laws within the extremely unregulated magnificence business. Financially this can damage, however what hurts essentially the most is considering all of the merchandise I’ve upstairs that can ultimately run out. I actually hope Gregg can carry them again to life.
I’m a loyal Beautycounter shopper, what can I do now?
If it’s good to buy some Beautycounter merchandise: you would possibly be capable to discover a small assortment at Ulta. Tip: your native retailer could have extra stock in comparison with what’s left on-line. I discovered some Dew Pores and skin at mine.
In case you are in search of new manufacturers: Beautycounter has been my “straightforward button” skincare and make-up, however I will likely be in search of options. I’m doing a little homework on my finish and looking out into different skincare and make-up manufacturers that additionally meet excessive security AND efficiency requirements. And if you’re not on my magnificence electronic mail record, you possibly can add your electronic mail right here for extra detailed data.
I’ve at all times cherished that Beautycounter was a one-stop-shop for me as a result of I worth simplicity. I’ve gotten loads of questions on the “subsequent finest suggestions” and listed here are some ideas. {These are affiliate hyperlinks.}
Colleen Rothschild
Colleen Rothschild is a model that I’ve tried and cherished within the final 12 months. They’ve some merchandise that flatter Beautycounter (a lip conditioner, lux face oils) that I’ve tried and they’re nice. I’d give the serums a strive quickly. The protection requirements will not be fairly what Beautycounter is, however it’s thought-about a clear model. I’ll say that every thing Colleen smells AMAZING.
My Favorites:
Oliveda
Oliveda is a new-to-me model that lots of my fellow Beautycounter advocates are going to be utilizing. The corporate is European and focuses on waterless skincare, so it’s extraordinarily potent and oil-based (although it guarantees to not make your pores and skin oily!) The substances are clear and it’s touted to have unimaginable outcomes. I’m ordering among the finest sellers!
Issues Advisable To Me
Perks embody free transport on $50, 365 day returns, and a free product if you happen to take their skincare quiz!
I’m engaged on an extended submit about some swaps to make if you happen to’re been utilizing Beautycounter for so long as I’ve, together with make-up! Keep tuned.
Thank You
Thanks for the belief you’ve put in me to share suggestions and data with you. Thanks for supporting my enterprise together with your purchases and your loyalty.
