Thursday, November 7, 2024
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Kona founders purchase again the model; Kona Bikes returns to rider-owned and operated roots

Kona Bicycles lives on. Only a month after Kent Outdoor abruptly stalled Kona’s operations on the Sea Otter Traditional, introduced job cuts and the sale of the 36-year-old model, the long run has taken a shocking however optimistic flip. The model has been purchased again by its unique founders, Dan Gerhard and Jake Heilbron, who promise to return Kona to its roots.

Based in 1988, Kona Bicycles was purchased by the Canadian sporting items firm Kent Outdoor in 2022. Nonetheless, the post-Covid financial system hit Kona arduous. After “a bumpy couple of years,”  Kent Outdoor determined to hoist the “For Sale” check in April, opting to spend money on its water sports activities companies as a substitute. 


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