It was an thrilling morning in Toronto as sports activities media members from throughout Canada gathered for the disclosing of the athlete uniforms for the Paris 2024 Olympic and Paralympic Video games. This marks the primary summer time package design and the second Crew Canada package by Lululemon since turning into the official clothing store of the Canadian Olympic and Paralympic Groups in 2021.
Lululemon confronted excessive expectations following the recognition of their kits for the Beijing 2022 (winter) Olympics, each on-line and amongst Canadian athletes. To design the summer time package, Lululemon collaborated with 19 Olympic and Paralympic athletes throughout 14 totally different sports activities to grasp their wants in the course of the Video games. Unsurprisingly, the athletes prioritized consolation, adaptability and nationwide satisfaction.
For Paris 2024, Canadian Olympians will probably be outfitted with 5 totally different items for 5 totally different functions: Journey, Opening Ceremony, Podium, Media, and Closing Ceremony. Every bit incorporates proprietary know-how and sweat-wicking yarns to make sure moisture is successfully moved away from the physique, guaranteeing consolation. Merchandise just like the convertible jacket and pant permit athletes to personalize their look whereas remaining ready for all situations. Lululemon emphasised that every package was designed with each kind and performance in thoughts, maximizing versatility.
“We heard from all of the athletes that consolation is essential and being in the precise headspace to compete,” says Lululemon chief product designer Solar Choe. “Our athlete package is deliberately designed to permit athletes to mix items to suit their very own private fashion and uniquely categorical nationwide satisfaction.”
Right here’s an outline of the 5 kits Canadian athletes will probably be donning in Paris.
Opening ceremony
Podium
Media
Closing ceremony
Journey
Response to the package
Quite a few present and former Canadian athletes attended the disclosing of the uniforms on Tuesday, amongst them 1996 Olympic gold medallist and Canadian 100m file holder, Bruny Surin, who will function the official Chef de Mission for Crew Canada on the Paris 2024 Olympic Video games.
Sporting the Closing Ceremony package, adorned with a sample of the northern lights, Surin voiced his enthusiasm for the athletes’ anticipation of the upcoming occasion. “That is a kind of pre-Video games days you eagerly anticipate,” remarked Surin. “You’ll be able to sense the joy constructing among the many athletes.”
Canada’s Chef de Mission for @Paris2024 Bruny Surin exhibiting off the @lululemon x @TeamCanada Closing Ceremony (celebration) package:
“I really feel like I may be an athlete once more,” jokes Surin. 😅#teamCanada #Lululemon pic.twitter.com/j8ys2OeyfV
— Canadian Working (@CanadianRunning) April 16, 2024
Reflecting on the evolution of Olympic apparel over the previous twenty years since his final look for Canada in Sydney 2000, Surin praised the design’s deal with athlete match and luxury. “I significantly admire that they have been crafted with athletes’ consolation and slot in thoughts,” he famous. “They integrated suggestions from 19 athletes to create this remaining product.”
Canadian para lengthy jumper Jesse Zesseu echoed Surin’s sentiments, lauding the consolation and flexibility of the Crew Canada x Lululemon package. “It’s incredible,” exclaimed Zesseu. “I’m amazed by how breathable and comfy it feels.”
Zesseu, the Canadian T37 lengthy bounce and discus throw file holder and a prime contender for a medal in his occasion in Paris, eagerly anticipates the chance to don the Crew Canada package. “I’m counting down the times till I can put on this Crew Canada package—solely 135 to go,” he stated with a smile.
Future legacy program
For the primary time at Paris 2024, Lululemon has launched a Future Legacy program with all new kinds, together with the Crew Canada Future Legacy Mini Belt Bag, Crew Canada Future Legacy Ball Cap, and Crew Canada Future Legacy Scarf. Ten per cent of gross sales from Future Legacy merchandise will assist the following technology of Canadian athletes entry the sources, gear, and funding they should expertise the facility of sport—from desires to podium, and past.
