Thursday, September 19, 2024
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Noah Lyles indicators record-setting contract with Adidas

The world 100m and 200m champion, Noah Lyles, has signed a record-setting take care of Adidas that may run by the L.A. 2028 Olympics. The precise greenback figures haven’t been disclosed, however it has been dubbed the richest contract in monitor and subject because the retirement of Usain Bolt.

Bolt’s contract with Puma in 2013 was estimated at round $10 million a yr, and the deal took him to the top of his profession, in 2017. Lyles’s new contract is probably going within the ballpark.

Adidas has been Lyles’s sponsor because the 2016 U.S. Olympic Trials, when he completed fourth within the males’s 200m as a highschool senior. Lyles has since turn into the world’s most dominant sprinter, successful three consecutive World Championships titles over 200m, breaking the 26-year-old American document in 2022 (19.31 seconds) and successful all three dash gold medals within the 100m, 200m, and 4x100m relay on the 2023 World Athletics Championships in Budapest. He’s solely the fifth man to perform that feat, and the primary since Bolt on the 2015 World Championships in Beijing.

“After I first signed with Adidas in 2016 together with my brother, Josephus, it was like a dream come true for us,” Lyles mentioned in a press launch. “As we speak is only a continuation of that childhood dream.” Lyles shared his imaginative and prescient of attaining all he can on and off the monitor, and his purpose to make a change for future generations. “That is what drives me,” he mentioned.

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Lyles has had a quick begin to the 2024 season, clocking a brand new private better of 6.45 on the New Stability Grand Prix earlier this month, then following up his efficiency with a 60m win on the U.S. Indoor Observe and Discipline Championships in a world-leading 6.43 seconds, beating his compatriot and former 100m world champion Christian Coleman.

Noah Lyles Budapest
Noah Lyles celebrating his 100m world title along with his household on the 2023 World Athletics Championships in Budapest. Picture: Kevin Morris

The 26-year-old is the favorite to win gold within the 100m and 200m at this summer season’s Paris Olympics. (He has but to win an Olympic gold medal.) He gained bronze within the males’s 200m in Tokyo, shedding to Canada’s Andre De Grasse and American Kenny Bednarek.

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Together with Adidas, Lyles additionally has partnerships with Omega Watches, Celsius Health Drinks, Comcast and Visa.


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