DENVER, Feb. 8, 2024 — Primal, a number one designer and producer of customized and branded biking attire and equipment, proudly pronounces its partnership with the Nationwide Biking League (NCL) for the upcoming 2024 season. The NCL – america’ main skilled biking league – has chosen Primal because the official attire provider for 3 outstanding groups: Denver Disruptors, Miami Nights, and Atlanta Rise.
The NCL, based in 2022, seeks to show skilled biking right into a gender-equal, world-class spectator sport, that includes co-ed groups that compete in a sequence {of professional} races throughout the nation, with women and men contributing to the scoreboard equally and prize cash additionally divided uniformly.
Primal, headquartered in Denver, will carry its experience to the forefront because it turns into the unique supplier of pro-tour premium biking attire for 3 NCL groups. The partnership marks a big collaboration as Primal will design and provide every staff with custom-made coaching, tour, and racing kits, together with distinctive dwelling and away package designs.
The important thing product ranges featured on this unique collaboration are Primal’s Alitios SR Kits, Equinox, and QX5, geared up with Italian made TMF® Chamois, materials from the mill EFFI PI, and grippers and elastic from MARC, representing the head of biking attire expertise and design. These team-specific designs may even be accessible for buy by biking fans and followers via NCL occasions, races, and on-line platforms.
“Primal is thrilled to be the official attire provider for the NCL and these outstanding groups. As a female-owned group with a concentrate on variety, equality, sustainability, and neighborhood, the NCL is a pure match for Primal and our core values,” mentioned Jessica Lozano, COO at Primal. “Biking is greater than a sport; it’s a way of life, and our collaboration with the NCL permits us to showcase our dedication to innovation and high quality within the biking neighborhood. We stay up for equipping these proficient athletes with the best-in-class gear.”
Andrea Pagnanelli, CEO of the NCL, echoed these sentiments, saying, “We’re excited to welcome Primal into the NCL household. As a pioneering league within the U.S., we’re devoted to elevating the game of biking, and partnering with Primal aligns completely with our imaginative and prescient. Their dedication to excellence and fervour for biking makes them the perfect accomplice as we enter our subsequent season.”
The partnership between Primal and the NCL will carry an thrilling mix of cutting-edge design, high-performance gear, and a celebration of the game of biking. Followers can view and store the co-branded collaboration at primalwear.com later this yr.
ABOUT PRIMAL:
Primal is the main producer of branded and customized biking attire and equipment. First based behind a storage in Denver, Colo. greater than three many years in the past, immediately Primal has grown into the biggest biking occasion merchandiser within the nation with manufacturing amenities and places of work all over the world. Primal believes in biking as a constructive affect and is devoted to growing the quantity of people that select biking as a method of recreation, environmental conservation, and well being. Primal has donated $11.9 million via its “Primal Provides Again” Program to non-profits.
For extra details about Primal, please go to primalwear.com.
ABOUT THE NATIONAL CYCLING LEAGUE:
Based in 2022, the Nationwide Biking League (NCL) is remodeling skilled biking right into a world-class spectator sport. The inaugural 2023 NCL Cup included races in Miami Seashore, Denver, and Atlanta.
For extra details about the Nationwide Biking League, please go to nclracing.com.
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