In case you’ve ever run a 5K race, you realize that the final mile usually determines the winner. It’s all about timing: It’s important to select your second to speed up the tempo, draw back from the runners round you, and cross the end line first.
Promoting cybersecurity options is like operating a 5K. You and dozens of different sellers are vying for place to win offers within the profitable (and extremely aggressive) small and medium enterprise (SMB) market. However as a Cisco companion, you’ve bought a definite benefit. And proper now’s your second to kick into excessive gear, as a result of Cisco is setting you as much as win—with a superior product and improbable incentives that your competitors can’t match.
Are you prepared to do that? I’m going to indicate you tips on how to win the SMB market with Cisco Safe Networking options like Meraki MX.
Acknowledge SMBs’ distinctive safety challenges
SMBs want rather more from their safety options than what they’re usually getting. In 2024, being “small” doesn’t imply you get to fly beneath the radar: 43 p.c of cyber assaults now goal SMBs. No marvel that cybersecurity is now the number-one precedence for SMB IT groups, in line with a TechValidate survey. Organizations want a complicated resolution to cease refined threats.
However that’s not their solely requirement. A really perfect safety resolution must be:
- Easy: Simple setup and intuitive operations are paramount, since SMB IT groups usually have restricted workers and assets.
- Scalable: Quick-growing SMBs want a versatile resolution that may broaden with their wants.
- Quick: Safety can’t decelerate community efficiency. SMBs must preserve workplace and distant staff productive to satisfy enterprise objectives.
- Price-effective: SMBs with restricted budgets must do extra with much less. They want an answer that gives a decrease complete value of possession (TCO) over the long run.
The bar is a lot larger now—and for the sellers pushing inferior safety merchandise, that actuality is unwelcome information. However for Cisco companions such as you, it’s one thing to embrace.
Lead with Meraki MX, a converged networking and safety resolution
With Cisco Safe Networking options just like the cloud-delivered Meraki MX, you received’t simply verify each field—you’ll exceed buyer expectations. Meraki integrates superior firewall safety with the number-one SD-WAN networking resolution. Let’s unpack why Meraki is the best-in-class converged resolution with unmatched simplicity and efficiency:
- Superior malware safety: Cisco Meraki MX blocks 98 p.c of malware threats, in line with a 2023 Miercom efficiency analysis. That’s 25 p.c higher than the trade common, and 2x more practical than many standalone options.
- Zero-touch deployment: Meraki MX is really zero-touch, leading to 30 p.c quicker firewall deployment.
- Finest community visibility: Meraki gives the very best community visibility and acknowledges roughly 6,000 purposes—27 p.c greater than main rivals.
- Expandable platform: As your clients’ wants evolve and companies develop, they’ll add extra Meraki units to create linked, clever workspaces—all managed from a single dashboard.
- Award-winning on-prem possibility: Do your clients want an on-premises resolution? Supply the Cisco Firepower 1010, SE Labs’ 2023 winner for greatest next-generation firewall.
- SASE structure, now for SMBs: Many SMB organizations can profit from a safe entry service edge (SASE) structure, with Meraki SD-WAN as its basis. SASE can streamline and combine networking and safety within the cloud, and join distant staff to any utility throughout any community, from wherever.
Cisco is likely one of the largest cybersecurity corporations with probably the most complete portfolio of options to satisfy your clients’ wants. We’re additionally the worldwide networking chief, and that’s why our converged Safe Networking options stand above the competitors.
Make promoting simpler and extra worthwhile with Cisco
Past its best-in-class standing, Meraki gives different super promoting benefits, beginning with larger revenue margins, recurring income, and elevated lifetime worth. Do you know that Meraki boasts a 91 p.c license renewal fee? Meraki creates comfortable SMB clients, 97 p.c of whom agree that Cisco is an effective resolution for SMBs. Cisco Meraki additionally takes the friction out of your gross sales motions, with clear product pricing, complete options, and world-class assist.
Cisco is totally dedicated to serving to companions such as you to develop what you are promoting and enhance profitability. We’re frequently enhancing and streamlining our Cisco Associate Program, based mostly on companion suggestions. From high-quality gross sales and advertising and marketing assets to the versatile Cisco Enterprise Settlement, we make promoting simpler to offer you an edge.
Prepared, set, SELL with new gives and promotions
Now for the ultimate enhance that can assist you win: beneficiant new gives, reductions, and incentives that push your offers to closed-won standing. Study what’s obtainable to you, from the Safe your Future with Meraki MX and our Safe the Edge Firewall Promotion to drive new adoption and higher profitability.
The SMB market is very aggressive, however proper now the race is yours to win. With superior safe networking options and enticing incentives, Cisco offers you the ability to speed up in that final mile—and depart your competitors behind.
Go to SalesConnect to get began
Go to the SalesConnect Safe Community web page for the whole lot you’ll want to win SMB offers: gross sales enablement supplies, product knowledge sheets, trainings, and the most recent gives.
We’d love to listen to what you assume. Ask a Query, Remark Beneath, and Keep Related with #CiscoPartners on social!
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